Armor lux: Timeless Elegance and Quality Craftsmanship


In the ever-evolving world of fashion, some brands manage to stand the test of time, captivating generations with their classic designs and commitment to quality. One such brand is Armor lux, a French clothing company renowned for its iconic striped garments and dedication to preserving traditional craftsmanship. Founded in 1938, Armor lux has been weaving its story of timeless elegance and high-quality garments for over eight decades.

Origins and Heritage:

Armor lux traces its roots back to the charming coastal town of Quimper in Brittany, France. The brand’s founder, Walter Hubacher, was a Swiss-German businessman with a vision of creating high-quality undergarments and Breton striped shirts. The brand’s name itself is a fusion of two words: “Armor,” referring to the coastal region of Brittany, and “lux,” which stands for luxury. This combination perfectly embodies the essence of the brand’s philosophy – a blend of maritime heritage and premium craftsmanship.

The Iconic Striped Shirts:

Armor lux is synonymous with the Breton striped shirt, also known as the marinière or sailor shirt. The design features navy blue stripes on a white background, with each shirt typically having 21 stripes, each representing one of Napoleon’s victories. Originally worn by sailors in the French navy to distinguish them from falling overboard, this iconic striped pattern quickly transcended its utilitarian origins and became a fashion statement.

Over the years, Armor lux has maintained the authenticity of the Breton shirt while incorporating contemporary elements to keep the designs fresh and appealing to a broader audience. The versatility of these shirts has contributed to their enduring popularity, effortlessly blending into casual and semi-formal ensembles.

Dedication to Sustainability:

Armor lux takes pride in its commitment to sustainable and ethical practices. From the selection of materials to the manufacturing process, the brand ensures that its ecological footprint remains as light as possible. They prioritize the use of organic cotton and natural fibers, which not only reduces environmental impact but also enhances the comfort and durability of their garments.

By fostering a responsible approach to fashion, Armor lux promotes the idea of purchasing long-lasting pieces that can be cherished for years, rather than supporting the fast fashion culture that leads to excessive waste.

Preserving Craftsmanship:

Craftsmanship lies at the heart of Armor lux‘s identity. The brand has always celebrated the skills of experienced artisans and embraced traditional manufacturing techniques. Each garment is carefully crafted in their workshops in Brittany, where skilled hands diligently work to bring the brand’s vision to life.

Armor lux‘s emphasis on artisanal craftsmanship also extends to its diverse range of clothing, including dresses, sweaters, scarves, and accessories. The brand’s unwavering dedication to maintaining high-quality standards has garnered a loyal customer base worldwide.

Beyond Clothing:

Armor lux‘s charm does not end with its clothing line. The brand has successfully ventured into home textiles and lifestyle products, offering a delightful array of home goods inspired by its maritime heritage. From blankets and cushions to table linens, Armor lux‘s nautical touch brightens up living spaces with timeless elegance.

A Global Icon:

Though rooted in Brittany, Armor lux has transcended regional borders to become an international symbol of sophistication and style. Its timeless designs have attracted a diverse clientele, from fashion-conscious individuals seeking classic pieces to those with an appreciation for sustainable and ethically produced fashion.

Blazer jacket


Opt for the elegance of this model, essential to all men’s wardrobes.


Embroidered dungarees – Armor-lux X Nolwenn Faligot


A piece inspired by Breton workwear: the ample volume of the legs and the wide elastic in the back are reminiscent of fishermen’s overalls. The gathers on the front as well as its large plastron embroidered with the floral pattern from the collection evoke traditional aprons. This combination, in 100% linen, creates a fluid, chic and comfortable garment with elegant details such as its rows of wooden buttons on each side and its adjustable straps crossed in the back. Dungarees available in two colours, a pastel and fresh sky blue and a bright and vibrant orange.


“Maoutig” striped slippers – wool


Matter :

Our slippers are available from 44 to 48 under the reference S0501.



For a walk or a weekend, this city-style backpack will follow you everywhere!



Armor lux stands tall as a beacon of elegance and quality craftsmanship, bridging the gap between tradition and modernity. With its iconic Breton striped shirts, dedication to sustainability, and commitment to preserving artisanal craftsmanship, the brand continues to leave an indelible mark on the world of fashion.

As we move forward in an ever-changing fashion landscape, Armor lux serves as a reminder that some brands, with their unwavering dedication to their values and heritage, manage to retain their allure and relevance across generations.

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